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Watsons Water

Branding Campaign

 

This is the thematic Campaign for 2018, enhance Watsons Water is the finest distilled bottle water made in Hong Kong. Extend consumer to youngsters in order to prevent brand-ageing. 

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Showcase Video

Sales Value Grew by

3.6%

Total Reach

18million+

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Creative Brief
Background
 
Watsons Water is the finest distilled bottle water manufacturer in Hong Kong, focuses on producing quality water since 1913.
Brand Attributes
 
Manufacture quality distilled water with passion and breakthroughs
Local Competitors Map
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Campaign Key Message
 
Passionate in Every Drop, Breakthrough with Every Drop.
Audience
 
Mass, Mostly under 35, in order to prevent brand-ageing
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Solution
 
Narrative of 3 Young Talents Story, with their own breakthrough, via the water drop visual device. 
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Key Visual
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TV Commercial

Version A -15 Sec

644K Views

176K Views on Facebook

468K Views on Youtube

Version B -15 Sec

1.01M Views

286K Views on Facebook

728K Views on Youtube

Version C -15 Sec

321K Views

102K Views on Facebook

419K Views on Youtube

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Key Visual Adaptation
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Storyboard
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Pre-Production Materials
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