Final Year Proj.
Laboratree
Laboratree (納波羅池) is a laboratory that provide experimental and artistic planting.
This project include the CI & Branding and one example campaign, Epitome.
Concept
People in this city are too tense and stress.
We need a companion, a companion that stay with us, or even heal us.
Not All of us can afford keeping pet at home, not only about money, but also the condition that we can provide to the pet.
Then why not plants?
Plants can heal, plants need simpler, cost less. Why not?
It is because people are not getting well with plants usually, Flies, warms, keep dying etc.
In a much simpler way is that, people do not understand plants.
Laboratree establishing to provide knowledge and experiences through experimental ways that help people discover the new possibilities to get a companion in a much funnier, simpler and moderner way.
Logotype
Typography
Applications
Campaign Concept
"EPITOME" means the little abstract of a whole story.
Abstracting the wonderful story and transferring into a one-for-one, potted landscape garden.
To grow and to commemorate with the Epitome in a simple and easy way.
This is how Laboratree suggests to bring a green companion to your living.
Campaign Visuals & Products
